Abstract
The contemporary social issues impacting healthcare coupled with the increasing demands for academic units to generate income have contributed to the emergence of faculty practice as an integral component of the nurse educator's role. As a result, faculty are encouraged increasingly to assume entrepreneurial joint appointments with the service industry. For nurse educators who engage in faculty practice, serendipity occurs when they immerse themselves in situations and emerge from the experience making unexpected discoveries. The author shares practical recommendations and strategies resulting from a successful 9-month faculty practice.