What we know as social media has been around since about 2006 with the launch of Facebook. Although some of the first social media outlets emerged in the late seventies, social media didn't really take off for nearly 30 years. Social media can be used for business or personal reasons, but one thing is for sure, there are definitely some rules of engagement. You can probably do a quick search and determine how often you should post, what you should post, and how to post to get the most interaction or traffic to your site. Depending on the outlet, what you post is also rule driven. Some rules are real but some are just suggestions. So how do you know?
Knowing the Internet can make you or break you and knowing the speed at which information travels, I would recommend doing a quick refresher course on what is and isn't acceptable in today's internet-savvy world. I think those who over-post and those who under-post alike have something to learn and could benefit from seeking out what the current culture is on social media. Even when you think you know, you might not know.
What is good about social media and the International Society of Plastic and Aesthetic Nurses (ISPAN)? I am really proud of our Members-only Facebook page and Instagram accounts. Hot topics, encouraging words, best practices, and society updates are all shared. The Members-only page is like having nearly 400 experts at your fingertips. With hashtags, your business can be shared in an instant with millions worldwide. Nothing could go wrong.
That leads me to the bad part about social media. We have good intentions but perhaps we overshare information or advice that is perceived negatively or in a poor light. Maybe, we have personal views that offend others or hurt our business prospects. Even worse, we could be the subject of ridicule and insult.
As if harming isn't dangerous enough, it can suddenly get ugly. Attacks can get personal with purpose-driven hate and deceitful marketing.
I think what is very important is for each of us to be responsible stewards of the information we hold and to also know that you don't have to compromise who you are and what you believe either. Be vigilant navigating the social media platforms. Educate yourselves about an ever-changing landscape. Be mindful of the good, the bad, and the ugly of social media.
Amanda Bailey, MSN, ACNP-BC, CWS, CPSN, ISPAN-F
President, ISPAN