Abstract
Personalized wellness encompasses individualized diet treatment plans, exercise regimens, and antistress programs. In time, it will include health and nutrition recommendations and programs based almost solely on one's genetic profile and predispositions. But how evolved is the science behind these products and services and where do the greatest opportunities lie to improve public health? This article reviews the state of the science and technologies and products currently driving the personalized wellness marketplace. It considers how highly developed genomics science is and whether the field is truly at the point of creating diet and fitness plans for individuals based on their genetic profiles. It is intended to explore how the science and technology may coevolve in the future.