Abstract
Abstract: With the nursing profession requiring a more educated workforce, RN-to-BSN program enrollment has increased. Therefore, many nursing schools have expanded these programs and incorporated online learning components. The purpose of this study was to explore student expectations and perceptions of a Midwestern university's RN-to-BSN program. A modified SERVQUAL tool was used to measure student perceptions of six quality dimensions: empathy, assurance, responsiveness, reliability, website content, and e-learning quality. Results showed that the expectation-perception gap was greatest for responsiveness (-0.506) and least for website content (-0.156). Results from this and future gap analyses will be used to develop quality improvement measures.