Aging demographics and consumers increasingly interested in looking good and feeling better point to a business boom in 2018 and beyond for medical aesthetic providers.
As a result, it is anticipated that a greater number of medical professionals will be considering a new career as aesthetic providers to meet that growing demand for positive-aging procedures and products.
A recent report on the Global Medical Aesthetics Market (2017) forecasts a 12.8% increase in the medical aesthetic technology market. The report says the worldwide market "is expected to show significant growth in the coming years due to various technological advancements and new product launches in order to improve the convenience and ease of administration of parenteral therapeutics."
The driving factors behind this anticipated growth include technological advancements, an aging population, and an "increasing consciousness among the individuals with respect to their physical appearance," the report says.
Also trending is the growing number of women in North America who are turning to nonsurgical treatments to satisfy desires for beauty enhancements. There was a 7% increase in noninvasive skin care and injectable treatments going into 2017. The biggest boom in nonsurgical treatments has been for the so-called intimacy challenges in women going through menopause or after childbirth.
These noninvasive treatments are most popular with women aged 35-64 years, and more than 7 million women fit that demographic in Canada alone.
According to a study released by Allergan, more than 60% of these women say they are aware of the benefits of injectable treatments. About 20%-or almost 1.5 million Canadian women-would consider an aesthetic injection treatment.
The growing demand will continue to spur a growth in the industry and need for well-trained and certified medical aesthetic providers.
The consumers of these positive-aging services are also becoming aware of who they would trust to do aesthetic procedures. Informed patients who know that safety is more important than discount services will actively seek out providers who are properly trained and certified.
This is an exciting time to be in the business of helping people look good and feel even better. The technology and products are excellent, and public confidence in the overall benefits of nonsurgical services is ever increasing.
Demand creates opportunity. And to quote Benjamin Disraeli, "The secret of success in life is to be ready for opportunity when it comes."
Respectfully,
Tracey A. Hotta, RN, BScN, CPSN, CANS
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