Abstract
Noting that in today's rapidly evolving multimedia world, the challenges facing nutrition communicators are huge and escalating, the authors seek to apply to a number of current messages new media communication guidelines. They argue that new era nutrition communications:
* Must be in the everyday vernacular;
* Must compete with multiple "new media" voices to be heard above the din;
* Must be transparent (preferably allowing for feedback from audiences); and
* Must deliver a "gist" or bottom-line message, preferably repeated frequently.
Analyzing message examples from professional societies, consumer groups, and government, this article offers suggestions on how existing scientific communications could be enhanced for improved public understanding.