Abstract
Not having a Twitter account or a Facebook fan page for your employer, or for yourself, is no longer an option if you plan to participate in social media. I preface this article with the statement that many things could possibly change on Twitter and Facebook in 1 month's time from writing this article and it's publishing. We will focus on Twitter and Facebook because they can have the greatest impact with the least amount of effort, and they are the most popular. By creating an account for each and connecting them together, you ensure a "sprint" out of the social media gate versus a slow jog; so let's get started!