Abstract
Approximately 8% of the world's population and 42.3% of the entire American population are on Facebook. About 9% of the adult U.S. internet population has used Twitter as of the end of 2010. More than 200 million people currently access Facebook through their mobile devices. LinkedIn has more than 100 million users worldwide. There are more than 2 billion video views on YouTube everyday. These staggering statistics point to the fact that social media is an integral part of our lives, and that it is here to stay.