Keywords

employee empowerment, employee focus, external marketing, internal marketing

Authors

1. Dimachkie Masri, Maysoun ScD
2. Oetjen, Dawn PhD
3. Rotarius, Timothy PhD

Abstract

To cope with the recent challenges within the health care industry, health care managers need to engage in the internal marketing of their various services. Internal marketing has been used as an effective management tool to increase employees' motivation, satisfaction, and productivity (J Mark Commun. 2010;16(5):325-344). Health care managers should understand that an intense focus on internal marketing factors will lead to a quality experience for employees that will ultimately have a positive effect on the patient experiences.