Abstract
In February 2010, First Lady Michelle Obama launched Let's Move-America's Move to Raise a Healthier Generation of Kids, a national campaign to curb the child obesity epidemic in the United States within a generation. Let's Move attacks the issue by using a comprehensive approach involving private and public sectors that have an impact on child health. A main focus of the campaign is to provide parents, educators, health professionals, and community leaders access to resources to help engage children and families in healthy lifestyle behaviors. This article highlights the campaign's successes during its inaugural year and the resources available via the Let's Move Web site that support active lifestyles and access to nutritious and affordable foods