Abstract
The purpose of aesthetic medicine is embellishment and enhancement. As these procedures are elective in nature, media messages and misleading advertisements do influence those consumers seeking to improve or enhance their appearance. The role of provider demands that prudent guide these treatment options and not only succumb to patient demands. This article discusses the ethical principles of autonomy, beneficence, nonmaleficence, and justice, and presents a framework to guide practice to enhance resolution of ethical dilemmas confronting the provider of aesthetic medicine.