Abstract
This study explores factors and attitudes that affect willingness to participate in health research in an ambulatory population of 175 individuals. Respondents reported on their sociodemographic characteristics and rated statements on a questionnaire regarding their likelihood to participate in and attitudes toward health research. Multivariate ordinal regression analysis revealed that having more positive and less negative attitudes toward health research, access to the Internet, previous participation experience, higher education, and being Canadian-born contribute to a greater willingness to participate in health research. Understanding factors that influence research participation can help identify and direct efforts to improve research volunteer recruitment.