THE CONNECTORS

Maribeth Kuzmeski, ISBN: 978-0-9840794-4-5, $28.00; Gulf Breeze, FL: Fire Starter Publishing; 2009. This book is available at bookstores nationwide and all major online booksellers.

The Connectors by Maribeth Kuzmeski is an easy, fun read for those of you who would like to try some new tactics to improve your business relationships. Kuzmeski's book is filled with quotes and stories and tools and lessons learned along the way in business relationships. The chapters are relatively short, yet are packed with insightful anecdotes from the business world and have a light, humorous touch. Her basic premise is that people who have gained a high level of success have certain traits that enable them to connect with people in organizations. This special connection is critical for building organizations, ensuring customer satisfaction and loyalty, and strengthens their perception of credibility in the workplace. Her suggestions include being fluent in digital communication, attempting connection in most circumstances, and doing a self-evaluation of your own abilities at connecting with people.