Did you know that more than 1 million Americans head for tanning beds each day-70% of them Caucasian girls and women ages 16 to 49 years? Despite warnings about the risks of premature aging, such as age spots and wrinkles, and the danger of skin cancer, indoor tanning is growing in popularity, particularly among teenagers. In response, the American Academy of Dermatology launched a campaign featuring young women using instant messaging (IM) to warn other teenagers. For more information and to view the ads developed, see http://www.aad.org/skincancerpsas.