Abstract
Almost all US adults fail to consume the 5 servings of fruit and vegetables recommended by the Dietary Guidelines for Americans, with those living near or below the poverty line consuming even less. Fruit and vegetable producers, and consumers participating in nutrition assistance programs are supported in the 2018 Farm Bill. We discuss current and potential strategies that reduce barriers for both consumers and producers in the Farm Bill. We argue that future Farm Bills should further incentivize the production and consumption of fruits and vegetables by increasing (1) support for nutrition assistance programs, (2) funding research that focuses on specialty crops, and (3) specialty crop insurance.