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Health Care Management Review

June 2013, Volume 38 Number 2 , p 125 - 136


  • Rhay-Hung Weng
  • Ching-Yuan Huang
  • Tzu-En Lin


Practice Implications:Hospital nurses exhibited better performance in knowledge creation than in innovation behavior and diffusion. Only competitor orientation had a significantly positive and cross-level influence on nursing innovation. However, competitor orientation was observed to be the lowest dimension of market orientation, which indicates that this factor should be the focus when improving nursing innovations in the future. Therefore, managers should continually understand the strategies, advantages, and methods of their competitors.

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